Bike fitting analysis for optimal frame choice at Swift Cycles

How do we choose our bikes? 
Not a simple question... there are many variables to consider, from the most obvious ones (price, type of bike) to some less known details which can have a massive impact on riding quality and performance.
In this 60" video we'll explore how Jorrit, the bike fitting expert at our long time Sponsor Swift Cycles, helped Teia picking the best frame type for her (standard vs woman, race vs endurance) with body measurements and angle optimisation through real time cycling analysis.
Enjoy the video (or watch it on youtube), more pictures below!